Troy Norman UX/Visual Designer
Design built on clarity and craft
I’m a UX and Visual Designer with 12 years of experience creating clean, intentional design systems and visuals that help brands look sharper and communicate clearer. I've worked across digital products, web, and marketing, bridging structure with style to make things both functional and memorable.
Over the years, I’ve worked with teams in tech, media, education, and more, designing everything from product interfaces to large-scale trade show installations. No matter the format, I focus on flow, tone, and detail, all the things that make design feel effortless.
Behind the designs
When I’m not designing, I'm usually watching basketball yelling 'KNICKS in 6!!!!!', snapping photos, or hunting down the next pair of sneakers or Yankees hat to add to my collection. I have two dogs who keep life interesting, and I could eat jerk chicken all day with no problem.
I love designing for myself and I'm always working on some side projects. There’s one that I'm working on right now that I can't wait to share, but it's top secret until then. Everywhere I go I’m noticing the UX of the world around me. How things feel, how they are used, then I complain when it doesn’t work the way it should. Design isn’t just my job, it’s how I experience the world.
Experience
VYRL Media, Design Lead
April 2025 - Present
VYRL is a creative marketing agency that helps brands grow through design, storytelling, and culture. We craft campaigns that spark conversations, build communities, and leave a lasting impact.
At VYRL, I lead design across multiple clients and campaigns, making sure everything we put out looks sharp and feels consistent. I’ve built design systems that cut production time way down, created decks and visuals that helped win new business, and handled everything from social and web to print and brand identity. It’s fast-paced and collaborative — the kind of environment that keeps me experimenting, building smarter systems, and pushing visuals that stand out.
Wolfe LLC, UX/Visual Designer
July 2022 - Jan 2025
Wolfe is a Pittsburgh startup building the next generation of gifting experiences. With over 25 years of innovation, Wolfe continues to shape how people give and receive by delivering personalized, flexible gifts powered by technology that makes every connection more thoughtful.
I led design for the company’s card-linked gifting platform, creating a seamless experience now used by over 100 B2B clients. I streamlined our Figma workflows to boost team efficiency by 30% and used Smartlook analytics to refine the checkout flow for higher conversions. My focus was on crafting a product that looked sharp, felt intuitive, and brought Wolfe’s mission to life through design.
TXVacation, UX Designer
November 2021 - December 2021
TXVacation is a platform dedicated to showcasing hidden gems and the best experiences across Texas. Since 2020, the team has helped both locals and visitors discover memorable adventures right in their own backyard.
I conducted user interviews, usability tests, and survey analysis to guide the features of their MVP. I also delivered wireframes and clickable prototypes that kept both the development and business teams aligned, ensuring the platform was intuitive and ready for users from day one.
Campbell Soup Co, Social Media Designer
March 2017 - September 2021
Campbell Soup Co is a leading food brand known for creating products that bring families and communities together. With a portfolio of iconic brands and a focus on innovation, Campbell connects with millions of consumers through thoughtful marketing and engaging experiences.
I designed content for five of their brands, helping grow Instagram engagement by 200% and working closely with marketing to drive seasonal campaigns and influencer collaborations. My work spanned digital visuals and social campaigns, ensuring each piece was on brand, eye-catching, and connected with audiences in meaningful ways.
Infinite Manufacturing Group, Visual Designer
January 2016 - December 2016
Founded in 2002, Infinite Group blends design development with high-quality manufacturing. Starting with retail signage, the company quickly grew into displays, experiential build-outs, and custom lighting and furniture that are all built with precision, craftsmanship, and careful attention to detail.
I designed social, web, and marketing materials across a variety of channels while delivering over 90 projects generating more than $1M in revenue. I consistently met deadlines 98% of the time and stayed under budget, ensuring each project not only looked great but was executed efficiently and aligned with the client’s vision.
Troy works smart, he's a team player, and is always looking for constructive feedback to take his work to the next level as a UX designer.
Candace Rogue
UX Educator
Troy is an exceptional professional and his dedication to his work is unmatched. He's an invaluable part of our team and a pleasure to work alongside.
Jason Wolfe
CEO/Founder, Wolfe LLC
Troy brings a rare mix of creativity and leadership to every project. His ability to innovate and deliver thoughtful, high-quality designs sets him apart. Any team would be lucky to have him.
Eric Reyes
Founder, TXVacation