Troy Norman | Visual Design Lead

01 - Product Design

Wolfe’s Web-Based SaaS

Self-service portal that cut support tickets by 65%.

See the portal

UX/UI DESIGN
PRODUCT DESIGN
B2B SAAS DESIGN

02 - UI Design

UX/UI DESIGN • CONTENT STRATEGY

GiftYa’s Homepage

Homepage redesign that doubled session length and drove $120K in new revenue.

See the redesign

03 - Visual Design

VISUAL DESIGN • BRANDING • PRINT

PerfectGift.com

Designed a 12ft gift box installation and booth graphics that became the trade show centerpiece.

See the booth

04 - Visual Design

VISUAL DESIGN • BRANDING • SOCIAL MEDIA

Branding and Campaign

Brand and campaign design across podcasts, live events, and national consumer products.

See the work

05 - Product Design

UX DESIGN/RESEARCH • PRODUCT DESIGN

SoundCloud

Designed and implemented a native video feature that drove a 33% projected increase in subscriptions.

See the concept

About

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

What I look like on a good day

I've always cared more about impact than craft. From local businesses to enterprise UX, what kept me going was watching design actually change how people work.

Now at VYRL Media, I set visual direction across a portfolio of entertainment brands - keeping identity consistent while helping campaigns ship faster.

I've always cared more about impact than craft. From local businesses to enterprise UX, what kept me going was watching design actually change how people work.

Now at VYRL Media, I set visual direction across a portfolio of entertainment brands - keeping identity consistent while helping campaigns ship faster.

My story

You’re not just a designer, you’re a problem solver.

You uncover problems during discovery, interacting with users — you're figuring out the why behind what you're doing, and then using those insights to drive the final designs.

Tom Munz

Art Director

You’re not just a designer, you’re a problem solver.

You uncover problems during discovery, interacting with users — you're figuring out the why behind what you're doing, and then using those insights to drive the final designs.

Tom Munz

Art Director

Troy is an extremely talented UX/UI designer and his unique background gives him the ability to innovate and create amazing designs.
Eric Reyes
Founder, TXVacation
Troy is a team player and is always looking for constructive feedback to take his work to the next level as a UX designer.
Candace Rogue
UX Educator
Between his positive attitude and amazing work, your team will have no choice but to upgrade with him on your side.
Jason Wolfe
CEO, Wolfe LLC

Troy is an extremely talented UX/UI designer and his unique background gives him the ability to innovate and create amazing designs.
Eric Reyes
Founder, TXVacation
Troy is a team player and is always looking for constructive feedback to take his work to the next level as a UX designer.
Candace Rogue
UX Educator
Between his positive attitude and amazing work, your team will have no choice but to upgrade with him on your side.
Jason Wolfe
CEO, Wolfe LLC

Work

About

Contact

Hi, I’m Troy. I turn messy workflows into experiences that just work, making people’s days easier and less annoying.

Hi, I’m Troy. I turn messy workflows into experiences that just work, making people’s days easier and less annoying.

Wolfe’s Web-Based SaaS

About

You’re not just a designer, you’re a problem solver.

You’re not just a designer, you’re a problem solver.