Overview
Designing visuals that turned heads and started conversations
PerfectGift.com wanted to stand out at industry trade shows and create a memorable, professional brand presence. I designed quite a few trade show visuals from booth graphics to social media posts. The goal was to attract attendees, communicate the brand’s offerings, and leave a lasting impression.
Role
Lead Visual Designer
Year
2024
Duration
2-3 months
The Challenge
PerfectGift.com regularly participates in industry trade shows to connect with potential partners and showcase its gifting solutions. While the company had strong branding online, its event presence didn’t reflect the same level of polish or consistency.
The challenge was to create visually striking booth graphics, wall displays, and social posts promoting upcoming trade shows, while staying true to the brand’s modern, gift-forward aesthetic. Final designs needed to command attention from a distance and communicate the brand's value on the show floor.
Giant Gift Installation
For this installation at the SHRM ’24 Trade Show, I designed all four exterior panels of the giant gift box, along with the lid. One wall showcased all of PerfectGift.com’s gifting solutions and featured a cutout for a built-in TV display.
